Marketing Doesn't Have to Be Confusing.

Written By Kardon Aston

Why this newsletter exists and what makes it different

Every week, another marketing "guru" promises the secret strategy that'll change everything. New platforms launch. Algorithms update. Everyone's chasing the next shiny object.

Here's what they won't tell you: Marketing fundamentals haven't changed in decades.

The Problem with Marketing Advice Today

Most marketing content falls into two categories:

The Hype Machine: "This ONE Facebook ad hack generated $100K in 30 days!" (Spoiler: It probably didn't, and if it did, it won't work for you.)

The Complexity Trap: 47-step funnels with 12 different tools that require a PhD in marketing automation to understand.

Both waste your time. Neither helps you make better decisions.

Human Psychology Doesn't Change

People buy for the same reasons they always have:

  • They have a problem that needs solving

  • They want to feel better about themselves

  • They trust the person selling to them

  • They believe the solution will work

The channels change. The principles don't.

Whether you're running Facebook ads or sending direct mail, you're still trying to get the right message to the right person at the right time. That's it.

What This Newsletter Actually Does

We cut through the noise.

Every marketing tactic, platform, and strategy gets the same treatment:

  • What it actually does

  • When it works (and when it doesn't)

  • What it costs (time and money)

  • Who should use it

  • Who should skip it

No hype. No "revolutionary secrets." Just honest analysis from someone who has to make these decisions too.

The Real Talk You Won't Get Elsewhere

Facebook Ads: Great for reaching specific audiences quickly. Expensive if you don't know what you're doing. Most small businesses burn money here.

SEO: Takes 6-12 months to see results. Free traffic, but requires consistent effort. Perfect for businesses that can wait.

Email Marketing: Highest ROI of any channel. Also the most ignored. If you're not doing this, start here.

LinkedIn Outreach: Works for B2B. Gets saturated fast. Requires personalization to avoid being spam.

See the difference? Pros and cons. Real expectations. No promises that sound too good to be true.

What You Can Expect

This isn't another marketing newsletter that regurgitates the same tired advice. This is the newsletter I wish existed when I was trying to figure out marketing for my business.

Every issue covers:

  • One marketing channel or tactic

  • Honest pros and cons

  • Real costs and timeframes

  • When to use it (and when not to)

  • Simple implementation steps

What you won't get:

  • Clickbait headlines

  • Unproven "hacks"

  • 47-step processes

  • Advice that only works if you have a $50K ad budget

The Only Marketing Newsletter You Need

I'm tired of following 15 different marketing experts who all contradict each other. You probably are too.

This newsletter gives you everything you need to make smart marketing decisions for your business. One place. No fluff. No hype.

Just the marketing intelligence you'd want if you were giving advice to yourself.

More value per second than any other marketing newsletter. That's not just our tagline. It's our promise.

Subscribe below if you want marketing advice that actually respects your time and intelligence.

Kardon Aston