Gameday CBD needed to bring down acquisition costs and increase customer lifetime value. Their site wasn’t optimized for conversion, influencer campaigns lacked structure, and there was no clear attribution model to track what was working. The brand needed a scalable system to grow profitably in a competitive wellness space.

We rebuilt Gameday CBD’s growth engine with AI-powered agents and consulting designed to optimize acquisition, retention, and attribution:

• Creative Testing Agent — Automated ad testing across Meta and Google, identifying high-performing angles and creative faster than manual cycles.

• Conversion Optimization Agent — Rebuilt landing pages with AI-driven copy testing, product storytelling, and trust signal placement to improve sitewide conversion.

• Affiliate & Influencer Agent — Launched a structured affiliate program with AI-powered tracking for discount codes, performance reporting, and ROI attribution.

• Email & SMS Retention Agent — Built segmented campaigns for upsells, cross-sells, and win-backs, lifting LTV through automated customer journeys.

• Attribution & Analytics Agent — Consolidated influencer, ad, and email performance data into weekly reports, giving leadership clarity on what was driving growth.

• CAC reduced by 33% in just 6 weeks through AI-optimized creative and funnel testing.

• Returning customer rate up 45% powered by segmented retention campaigns.

• 25% of new customers came from the new affiliate program with clear ROI attribution.

• Sitewide conversion rate jumped from 1.9% to 3.2%, driven by the Conversion Optimization Agent.

• Leadership gained confidence with real-time performance visibility across acquisition and retention.

“K2A turned our scattered marketing into a structured, ROI-driven system. Their AI agents brought our costs down, increased retention, and gave us clarity on what was actually working.”

— Robert McAllister, Founder & CEO