Gameday CBD needed to bring down acquisition costs and increase customer lifetime value. Their existing site lacked optimization, and their influencer efforts were scattered with no clear attribution model.

We tightened up the entire funnel:

• Ran creative testing on Meta and Google to isolate high-performing angles

• Rebuilt landing pages with better product storytelling and trust signals

• Launched an influencer affiliate program with trackable discount codes

• Built a segmented email/SMS program for retention and cross-sell

• CAC down 33% after 6 weeks

• Returning customer rate up 45%

• 25% of new customers driven by affiliate program

• Sitewide conversion rate increased from 1.9% to 3.2%

"K2A took our marketing from scattered and reactive to strategic and ROI-driven. Their insights and execution made a measurable impact almost immediately."

— Robert McAllister, Founder & CEO