Launching a nicotine pouch company in a highly regulated space with limited inventory, no brick-and-mortar footprint, and a tight budget is no small task. Nico had the licensing, a killer product, and a vision to be the streetwear brand of pouches—but they needed help building the DTC engine that would fuel it.

We focused on building a brand with direct response in its DNA:

• Created a subscription-first Shopify experience with custom logic to manage pricing and recurring delivery.

• Designed the visual identity, packaging mockups, and site UI/UX.

• Built Postscript and Klaviyo flows to encourage upsells, repeat orders, and referrals.

• Launched cold traffic ads on Meta and retargeting on TikTok and Google.

• Sourced and managed influencer partnerships to increase organic reach.

• 1,000+ orders in the first 60 days post-launch — completely sold out, forcing an early restock and proving immediate market demand

• 50% of customers chose a subscription plan

• 5x blended ROAS across platforms

• Now engaged in acquisition talks with large CPG and tobacco players

"K2A made our vision real. Their strategy, design, and execution helped us go from nothing to thousands of customers in just weeks. We wouldn't be where we are without them."

— Wasef Atiya, Co-Founder