Pairadice Studios was an idea without a presence — a streetwear-inspired golf and lifestyle hat brand with no branding, no storefront, and no digital infrastructure. The founders needed everything from scratch: logo, Shopify store, photography, product descriptions, and a marketing launch plan capable of breaking through in a crowded apparel space.

We built the brand from the ground up:

• Created the brand name, visual identity, logo, and tagline to appeal to both golf fans and streetwear lovers.

• Designed and developed a conversion-optimized Shopify store with mobile-first UX.

• Directed all product photography and created cohesive mockups across colorways.

• Built Klaviyo flows for cart abandonment, welcome series, and post-purchase follow-up.

• Ran Meta performance ads and built remarketing funnels to grow engagement and sales.

• 300% increase in site sessions within the first 30 days of launch

• 2x average ROAS across Meta Ads in the first 60 days

• 40% of revenue came from organic search within 90 days

• Developed a strong visual brand that now supports collaborations and seasonal drops

"The K2A team took Pairadice from a concept to a true brand. Everything from our website to our marketing strategy just works. Their execution was flawless."

— Sam Higgins, Co-Founder