Pairadice Studios

Brand launch from scratch: streetwear meets golf in a DTC success story

  • Pairadice Studios was an idea without a presence—a streetwear-inspired golf and lifestyle hat brand with no identity, no storefront, and no digital infrastructure. The founders needed to launch fast in a competitive space, but building content, managing marketing, and running operations manually would have been too slow and too costly.

  • We delivered a brand launch powered by AI consulting and custom agents, giving Pairadice the leverage of a full creative and marketing team without the overhead.

    • AI Content Agent — Built a system to generate website copy, product descriptions, and campaign messaging. Reduced weeks of content creation into hours.

    • AI Design & Mockup Agent — Combined product photography with AI-generated visuals to create polished website, ad, and social assets for every colorway and seasonal drop.

    • Social Media Manager Agent — Scheduled posts, engaged with followers, and tracked engagement data to grow the community from day one.

    • Paid Ads Manager Agent — Monitored Meta campaigns, adjusted budgets, and tested creative variations in real time to hit target ROAS quickly.

    • Email & SMS Agent — Automated Klaviyo flows for abandoned carts, welcome series, and post-purchase follow-ups—building a retention engine from launch.

    • SEO Agent — Optimized on-site copy and metadata with AI workflows to capture organic search demand and drive non-paid traffic.

    We also consulted the founders on how to monitor and refine these agents, giving them a repeatable AI system to support future collaborations and seasonal drops.

    • 300% increase in site sessions within the first 30 days of launch.

    • 4x average ROAS across Meta Ads in the first 60 days, optimized through the Paid Ads Manager Agent.

    • 40% of revenue from organic search within 90 days, driven by AI-optimized product copy and SEO workflows.

    • Content at scale — product descriptions, social media posts, and marketing assets created in hours, not weeks.

    • Stronger brand foundation — consistent visuals, messaging, and automation systems now support long-term growth and seasonal campaigns.

    “K2A didn’t just build us a brand—they built us an AI-powered system to run it. From content to ads to retention, their agents gave us speed, consistency, and results we couldn’t have pulled off with a small team alone.”


    Sam Higgins, Co-Founder

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