With 18 locations spread across San Diego County, San Diego Self Storage needed a partner who could manage hyperlocal marketing efforts at scale. The brand had a large annual marketing budget but lacked centralized digital strategy, underutilized their Google Business Profiles, and saw a growing volume of low-value customer inquiries overwhelming staff. Community involvement was strong but inconsistently marketed, and their online footprint wasn’t converting at the rate they needed.

We deployed a full-funnel marketing transformation:

• Revamped and standardized all Google Business Profile (GBP) listings to ensure consistent branding, accurate hours, and optimized service categories.

• Launched a structured review collection strategy across all locations using email and SMS follow-ups to boost social proof and local SEO.

• Audited and optimized each of the 18 Google Business Profiles for maximum visibility and conversion.

• Built a segmented hyperlocal PPC strategy that aligned ad spend with facility-specific goals.

• Implemented a company-wide analytics dashboard integrating call tracking, web traffic, ad performance, and lead quality.

• Developed and launched an AI-powered chatbot for the main website and location microsites to answer FAQs and reduce front desk call volume.

• Revamped all community campaign marketing assets and created annual promotional calendars for Toys for Tots, Bikes for Kids, and more.

• Over $38M in annual revenue across the network — a 5% increase year-over-year driven by improved local visibility and conversion tracking

• 70% reduction in customer service calls due to chatbot implementation

• 20,000+ toys collected annually for Toys for Tots

• Google Maps rankings rose to top 3 at all 18 locations

• Over +1200 5-star review generated across all facilities

• Streamlined internal reporting allowed executives to make faster marketing decisions

• Delivered all results while remaining under budget, maximizing every marketing dollar

"K2A Solutions completely transformed how we handle digital marketing across all our facilities. Their strategic input and execution helped us reduce workload, increase community engagement, and drive real revenue growth. They’re more than a vendor—they’re a true partner."

— Douglas Stirling. Director of Operations