Lost Abbey wanted to increase foot traffic to their taprooms and drive attendance to seasonal events. Their digital presence was underutilized, and they weren’t capturing or using customer data effectively.

We activated their customer base and optimized events:

• Ran geo-targeted social ads for seasonal events and new releases

• Designed promotional campaigns via email and Instagram

• Grow Lost Abbey’s Instagram following through consistent content strategy and paid amplification

• Added on-site email capture and incentives across all taprooms

• Integrated online tour booking and calendar syncing tools

• Taproom visits doubled during campaign periods

• 5,000+ emails collected in 6 months

• Bookings increased 60% with new scheduling tools

• Email open rates climbed to 42% after segmentation

• Instagram following surpassed 50,000, significantly increasing brand visibility and engagement

"Our events now sell out. Our tours are booked in advance. And we’re actually using the customer data we collect. K2A made it all happen."

— General Manager, Lost Abbey Brewing